In collaboration with technical teams (as content management system templates are developed), a content strategist will create a content model that communicates the definitions for each piece of content that needs to exist within a website.
Content Model: Defines components (e.g. field length, file type, data entry permissions) of specific content types and how they relate to specific templates.
Typical format: Microsoft Excel
Example: Content Model
Content strategists also often use customer journeys to help assess content needs. That is, what content is needed at a particular point in time as a user travels through a website to complete a particular task. Information from customer journeys informs not only content model components, but also personalization opportunities and interaction requirements.
Customer Journey: Defines user tasks and associated content needs.
Typical format: Microsoft Excel
Example: Customer Journey
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